A blog post in response to “Why Is It So Hard for a Blogger to Find Advertisers on Her Own?” and “Networks May Be the Easiest Solution for Bloggers, Marketers”.
Lenore Skenazy wrote a post today on “Why Is It So Hard for a Blogger to Find Advertisers on Her Own?” on AdAge.com regarding her difficulty in finding sponsors, or in our terms, advertisers for her blog. It’s a legitimate question to ask, because undoubtedly it must be next to impossible to find the time and the energy to track down specific advertisers for your blog. But I immediately thought…”Well, maybe that’s a bit of a backward mentality?” I’m just not convinced that generally speaking, it’s only up to the advertiser to search the blogger out. How the heck is a motivated advertiser supposed to find relevant and high-traffic blogs in and amongst the endless and ever-growing number of blogs that are online? What an exhaustible effort that must be. I’m thinking that if you’re a blogger with targeted website traffic and you’re thinking that you could make money blogging, perhaps it should be more of a 50/50 effort between you the blogger and the advertiser to actually accomplish that task?
In response to Lenore Skenazy’s blog post, Danielle Wiley wrote her own blog post “Networks May Be the Easiest Solution for Bloggers, Marketers” – and we think she’s got it on the money! Her reasoning of networks closing that gap between advertisers and publishers is exactly why AffinityClick came into existence – we’re the middleman, the one who does all the work matching the high-quality blogs with lots of traffic (or little, for that matter) with the advertisers looking for niche-related content to produce contextual advertising. So part of that 50/50 effort between the bloggers and the advertisers comes from motivated merchants finding relevant locations with which to showcase their product feeds, so they come to us with the goal of us marrying their products with blogs that relate to the products they are aiming to advertise. And for Ms. Skenazy (and bloggers like her), not only does she not need to put in any effort hoping that a motivated sponsor will find her nor the additional grunt work of she herself finding a couple of related advertisers, she could use our software and we’d provide her with a network of advertisers and product placements that will dynamically serve ads that not only relate to the great content that she’s created, but will enhance the look and feel of her blog.
Some advantages to using AffinityClick product placements and our advertising network are:
- Effortless, fast and free setup
- Immediate access to over 40 million geo-targeted product placements from 10,000 motivated and highly respected merchants (advertisers)
- Customizable product placements that match your blog’s theme with various layouts, vendor’s logo, ratings, click-through button, and price
- Access to keyword data that can help you evaluate topic trends in order to optimize advertising payout
- You make 70% of the total revenue generated from the clicks
And much more, but ultimately you – the blogger or publisher – don’t have to do any of the leg work in finding relevant and contextual advertisements. All AffinityClick product placements served will relate directly to the content you publish on your blog or website. And with advertisers like Best Buy, Barnes and Noble, Walmart, Dell, and oh so many more, you can be sure that the product placements will not only be relevant, but high quality.
How easy is that!?
To learn more, visit www.affinityclick.com and sign up to receive your access code today.
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